Dean ran a Christian meditation platform called Meditate On Christ — 19,641+ subscribers, 23+ written stories of change. Standard practice: run Facebook ads. One day Facebook shut his ad account down for using the word Christian in a single ad.
That was the moment. The platform that built its business connecting people wouldn’t let him connect with his. Yup. Platforms aren’t neutral. They encode values. And the values weren’t neutral toward what Dean was trying to do.
So instead of fighting the platform, we built a different one.

